Attitude is Everything are a user-led organisation, utilising the live music experiences of Deaf and disabled people to advise and inform the music industry on how they can be more inclusive.
The right to enjoy live music
We believe that music is for everyone, and that barriers need to be broken down to ensure equal access. Almost 100 venues and festivals have committed to going beyond the legal requirements by signing up to our Charter of Best Practice, which is also supported by over 100 high profile musicians including Biffy Clyro, Kasabian and Franz Ferdinand.
Attitude is Everything work in partnership with the music industry to ensure that Deaf and disabled people are as independent as they want to be at live music events.
As well as the obvious facilities such as level access and accessible toilets, we campaign for free Personal Assistants tickets, viewing platforms, access to concessions, and facilities for people with sensory impairments, such as hearing loops, sign language interpretation, captioning and audio description.
Our advice and guidance ensures that everyone is able to enjoy live music together, by positively influencing public perception of disability, breaking down barriers to access and busting some of the myths that exist
Attitude really is everything - welcoming and friendly staff who understand the barriers that Deaf and disabled music fans face are an important part of the customer experience. We’ve trained more than 5,000 music industry staff in disability awareness.
Our Mystery Shopping project gives Deaf and disabled people the chance to influence change at specific events and live music in general, enabling a unified voice against poor accessibility. Feedback enables us to identify issues, offer advice and guidance, and present our findings to the music industry.
We promote equal opportunities for Deaf and disabled musicians and employees to work in the music industry. Club Attitude has provided a platform for the best disabled musicians and helped launch the career of bands like Mystery Jets. We have also recruited and supported hundreds of disabled volunteers to work at festivals including Glastonbury, Reading, Leeds and Download.
Over 3.7 million Deaf and disabled people experience live music each year, and as accessibility improves, this number keeps growing.
Promoters that work with Attitude is Everything typically report a significant rise in ticket sales to Deaf and disabled customers - often by more than 100%. Over 114,000 disabled people attended venues and festivals that are signed up to the Charter of Best Practice last year generating £5.4m worth of ticket and concessionary sales.
Improving access isn’t just the right thing to do - it means more tickets sold and a more resilient live music industry.
What can you do?