Introducing our new Artist Development Manager
Posted on 17.08.2018
Rich Legate is Attitude is Everything’s new Artist Development Manager. Read on to find out more about his background in the music industry, and our new project addressing barriers to performance for artists with access requirements.
Joining Attitude is Everything to deliver this project is a unique opportunity to combine all the experience I’ve had so far and use it to bring about valuable developments across the music industry, giving more artists the chance to be heard.
I joined the BBC in 2013, where I worked as an assistant producer in radio, and a content producer at BBC Music and BBC Introducing. At BBC Introducing I developed the Uploader platform used by over 500,000 emerging artists from around the UK, and produced content from events like Glastonbury, Latitude, Reading Festival and international showcases like SXSW and CMJ, bringing me closer to emerging artists and their journey into the music industry.
Before joining the BBC, as a teenager I co-founded a grassroots festival called LeeFest – now known as Neverworld. LeeFest grew from my friend Lee’s suburban back garden to an award-winning weekend of music and arts, hosting an audience of thousands. The most rewarding aspect was my work as artist booker, where I secured early festival performances from artists such as London Grammar, Bastille, Years & Years, MØ, Jack Garratt, Young Father and Public Service Broadcasting.
I also produce my own music, DJ and play with South London based band CHILDCARE.
Artist Development Project
The Artist Development Project is a very exciting step for Attitude is Everything. It’s our first exploration into the experiences of artists and musicians, and the barriers that they can encounter when performing live, or trying to put together a show.
There are many aspects to be explored, including how promoters and festival bookers engage with accessibility and collaborate with artists. I want to connect with a range of promoters covering all curatorial tastes, reflecting the current and emerging sounds of the UK. The project will then be able to increase opportunities for artists of all genres and at different stages in their development; whether they are trying to prepare their first live show or book a nationwide tour.
We want to help the live music industry be more inclusive for all musicians who have access requirements, whether they consider themselves disabled or not. This will be a challenge as the concept of disability is still not widely understood, and impairments and health conditions are personal, tender subjects, which musicians may not want to associate with their creative output and image. This means there are few visible role models to help convince a wave of younger artists with access requirements that they can have a career in music too.
The project starting to take shape, but it will only gain momentum with the input of artists and promoters. So please contact me if you have your ideas or activities you’d like to share, and keep an eye on our social feeds for updates.