UK Live Music Group Backs our Charter as Industry Standard for Access
Posted on 24.07.2017
The UK Live Music Group, an influential body representing the views of Britain’s live music industry, has officially backed our Charter of Best Practice – promoting it as the “industry standard” in access provision.
The Charter has been key to our successes in improving access to live music for Deaf and disabled audiences, and is currently awarded to more than 130 UK festivals and venues - from the largest outdoor events to the smallest-capacity clubs. Sales of tickets to disabled fans at Charter festivals and venues increased by 21% in 2016 - well in excess of our own targets, and with an estimated economic impact of almost £8m.
With endorsement of the UK Live Music Group, a constituent member of UK Music, it is intended that the Charter will become even more widely adopted and that millions more disabled people will be encouraged to attend live music events. According to Government data, more than 3.6m disabled adults attend a live music event each year - from an estimated total adult disabled population of 11m.
Awarded in 3 stages (Bronze, Silver and Gold) the Charter supports event producers to demonstrate an ongoing commitment to improving accessibility, and to go beyond the legal obligations set out in the Equality Act so that Deaf and disabled customers are provided with a fair and equal service.
Recent signees in 2017 include the likes of End of the Road, Cambridge Folk Festival, Pride in London, Deershed Festival, DIY Space for London and Cambridge Corn Exchange.
Fittingly, in February of this year, Attitude is Everything CEO, Suzanne Bull MBE, was named by Government as Disability Champion for the Music Industry, with a remit to make the commercial case for improved accessibility.
Commenting on the news, Suzanne said:
"I am delighted that the UK Live Music Group is backing Attitude is Everything's Charter of Best Practice. The Charter is a result of 17 years' development; working with our music industry partners and disabled people to create a set of standards in access for the live music industry. The UK Live Music Group represents all quarters of this industry. Their endorsement is important in driving the message home that every live music event can be accessible and inclusive in some way, and that live music can be opened up to all disabled audiences, artists, volunteers and employees."
Paul Latham, Chair, UK Live Music Group, said:
“The UK Live Music Group is committed to ensuring that live music is accessible to all. Attitude is Everything has done great work over the years to improve the experience of music fans. I am delighted that the UK Live Music Group is taking a lead and has endorsed the Charter of Best Practice. I would encourage other parts of the industry to do all they can to make sure live music is accessible to all.”
Michael Dugher, CEO, UK Music, said:
"The UK Live Music Group plays an important role within UK Music, bringing together the live sector. The Group has rightly recognised the importance of ensuring disabled people can access live music events. We want everyone to be able to enjoy live music and UK Music will continue to work with Suzanne Bull and Attitude is Everything.”
Our Charter of Best Practice Toolkit is available to purchase here.