Attitude is Everything improves Deaf and disabled people’s access to live music by working in partnership with audiences, artists and the music industry to implement a Charter of Best Practice across the UK. We help the music industry to understand the requirements of Deaf and disabled people at live music events by building equality into the strategic process. The ethos of the Charter is that Deaf and disabled people should be as independent as they want to be at live music events.
“We are delighted to have signed up to the Charter of Best Practice. Our disabled customers’ feedback show that they all seem a lot happier with the service we are providing, and this positive sentiment has circulated and therefore doubled the attendance of disabled customers.”
Julian Butterfield, Lovebox
The Charter is a bespoke service offered exclusively to the live music industry and the award is in 3 stages - Bronze, Silver and Gold. Each stage details the criteria for improvements and advises on how to achieve them. We support music venues and festivals to create a realistic action plan in order to work through each level of the Charter and aim for the Gold award, by demonstrating an on-going commitment to improving accessibility. We encourage events producers to go beyond the legal obligations set out in the Equality Act and implement best practice, providing a fair and equal service to their Deaf and disabled customers.
Over 90 venues and festivals have already signed up to the Charter of Best Practice, adopting it as an industry standard for accessibility at live music events and agreeing to be mystery shopped by our team of Deaf and disabled volunteers. Their detailed feedback on accessibility is then passed onto management, so that any potential issues are identified and practical solutions are suggested. We also offer Disability Equality Training, undertake Access Audits and offer Consultancy to advise on changes that may be required.
We have created a Charter Toolkit in order to bring together all of the knowledge, guidance and best practice advice developed by Attitude is Everything since we began working with the live music industry in 2000. It is designed to guide event organisers through a wide range of accessibility topics, and ultimately enable organisations to be awarded the Charter and improve their accessibility.
For more information about the Charter Toolkit or to discuss signing up to Attitude is Everything’s Charter of Best Practice, please contact us by telephone or email, or fill in the contact form below.