The Attitude is Everything Charter of Best Practice
Attitude is Everything help the music industry to understand the requirements of Deaf and disabled people at music venues and festivals by building equality into the strategic process. The ethos of the Charter is that Deaf and disabled people should be as independent as they want to be at live music events.
“We are delighted to have signed up to the Charter of Best Practice. Our disabled customers’ feedback to our event plans show that they all seem a lot happier with the service we are to provide, and this positive sentiment has circulated and therefore increased the attendance of disabled patrons.
Sales of tickets to disabled customers are roughly double what they were in 2010. High Voltage sales are up on 2010 as well. We have also gleaned the added operational benefit of improving our own methodology on disabled access.”
Julian Butterfield, Head of Operations at Lovebox
The Charter Award is in 3 stages – Bronze, Silver and Gold. Each stage details the criteria for improvements and advises on how to achieve them. We support music venues and festivals to create a realistic action plan in order to work through each level of the Charter and aim for the Gold Award, by demonstrating an ongoing commitment to improving their accessibility and by going beyond the Equality Law and achieving Best Practice
Venues and festivals that sign up to the Charter of Best Practice are mystery shopped by our team of Deaf and disabled volunteers. Their detailed feedback on accessibility is then passed onto management, so that any potential issues are identified and practical solutions are suggested. We also offer Disability Equality Training and undertake Access Audits to advise on changes that may be required.
There are currently over 50 venues and festivals signed up to the Charter of Best Practice - you can see who is signed up here.
Charter Venues and Festivals at each stage should work towards achieving the following minimum standards:
- Accessible toilet(s)
- Level access
- An emergency evacuation plan
- An accessible booking system
- ‘2 for 1’ ticket scheme
- Viewing area(s) / platform(s)
- Staff can describe access
- Accessible publicity and access information
- Induction loop / infra red system
- Accessible signage
- Disability Equality Training for staff
- Accessible Campsite (Festivals only)
- Go beyond the legal minimum level of physical access
- Have an early entrance option
- Backstage/stage access
- An accessible and diverse recruitment policy
- An 'Access Address Book'
- Extend Disability Equality Training
- Access to the performance
- Extend access policies to partners
- Become an Ambassador for Best Practice in Access
- Long term commitment
- Track effects of accessible recruitment and measure diversity
We have created an appendix to our Charter of Best Practice for the benefit of venues and festivals. It provides further explanations of the facilities and policies we recommend, clarifies the reasons behind each objective in the Charter, and states further detail as to how each element can be achieved and the factors that will need to be considered in order to attain the best possible results.
For more information, to request an Appendix or to discuss your venue or festival signing up to Attitude is Everything’s Charter of Best Practice, please contact Gideon, or fill in the form below.